Advanced Pinterest tips you need to know.
If you have been on Pinterest for a while now, chances are you have come across dozens of posts with tips on how to grow your Pinterest following. The problem is, they all say the same thing. Create board covers, enable rich pins, use tailwind and board booster, use keywords in your pins, etc. I have seen these tips so many times. At this point, they are quite redundant and somewhat outdated because of the recent changes to Pinterest. Last year, Pinterest changed the way our feed works and how pins are put in front of viewers.
There is now something called the Smart feed that has been put in place, and there are some new tips that you need to see. Then there are some sites that claim they have advanced tips but they just say the same thing everyone else says. Well I’m here to give you guys 5 NEW tips to use on Pinterest in 2018.
The new Pinterest
First of all, before going in to the tips, I want to explain to you the new Pinterest smart feed. Pinterest rolled out some major new changes recently that you can definitely use to your advantage.
Hashtags welcome. That’s right! After all this time, Pinterest is allowing hash tags! Since they are pretty new to the platform, not many people are using them yet, you still have plenty of room to use those hashtags to gain traffic for your website.
Image recognition.Pinterest now scans our images to suggest similar ones. Not only does Pinterest scan the image, it can also read your image. This helps Pinterest determine what to show to users.
Tailored Content.Pinterest has really started to tailor the content that they show to users based on their interests. If someone pins a mascara product, chances are, Pinterest will show them 5 more in the future. It is really trying to make sure people are seeing the things that inspire them.
Now that I have mentioned all the new changes that Pinterest rolled out, lets go into my 5 advanced tips for growing your blog with Pinterest.
1. Search Pinterest before you create your pin. See what your audience is really searching for to create the perfectly optimized pin. Start with your keyword. Once you put that in your search bar, Pinterest will give you suggestions based on what is being searched. This is pretty much like a shortcut to using a keyword research tool. Once you figure out what the best long tail keywords are to include in your pin description, use it in both the pin description and the alt tag of the pin image itself. It is a brilliant way to optimize your pins for success.
I am going to use one specific pin for an example today. I recently wrote an article about a 10 minute makeup routine for moms or women on the go. I have heard about capsule wardrobes in fashion before, but I haven’t heard much about capsule makeup collections before. When I searched for it on Pinterest, I found a little bit of information, but it wasn’t an over saturated subject. People were searching how to the most. So, I used Canva to create my pin image and I pinned it to the web I didn’t stop there, I created two more pins, and tried them all! This one was successful and I’ll tell you why!
2. Use Long tail keywords in your pin description, and in your image alt tags.
When I created the pin, I wanted to make sure that had the key words on the image, in the alt tag, and in the Pin description.
The next morning when I woke up, I already had 46 visitors to my site from that pin. It was being pinned all night and generating traffic as well. 46 views is totally considered nothing now days, but this is extremely exciting for me because I am still learning how to create pins that generate massive traffic. I have been doing so much research and trying so hard, and thanks to this little spike of traffic, I now understand how powerful Pinterest can be and how much traffic I could gain from it. You might be thinking, didn’t she just say that she wasn’t going to give us old tips? Well, you may have already seen the whole keyword essay before but i’m here to be more specific. It helps to use long tail keywords. Because Pinterest is a search engine, Long-tail keywords help you appear higher in search.
3. Use the smart feed to see where Pinterest is putting your Pins
This is an amazing tip actually. Okay, here is an example. Now days, when you click on a pin, more come up underneath in the you may also like section, these are all pins similar to yours. You can tell how Pinterest is reading your pins by checking out what type of pins appear when you pin your content. Here is an example: I created a pin for a capsule makeup collection. I thought I did a great job, the pin is attention grabbing and very easy to use for reference, but when I checked out the you may also like section, I noticed that it wasn’t being placed with the proper keywords I was going for. This may be for a number of reasons, but mainly because that is where the smart feed sorted it. I use the smart feed after I have pinned something to make sure that Pinterest is sorting it with other like images. This improves it’s chance of more impressions and helps me grow faster!
The first pin I created (on the left) I thought for sure would do so well. It’s only been a week, but it hasn’t gotten much action. When I clicked on it, I checked the more like this section, and the suggested pins just weren’t very similar to the one I created. Neither jewelry boxes or vapo rub were in any way related to a 10 minute makeup routine. I really don’t even know why Pinterest put it there, but whatever.
So I created another. This time, I wanted to make it super simple, with the keywords in the pin so that Pinterest would read it and sort it properly. It did not work so well at all. Pinterest put it with the quotes, so it would not likely be seen by people who are searching for a capsule makeup collection
So, I Created a third pin. This one had the title at the top which is super clear and easy to read. Then I included some of the makeup I used in the post to decorate the pin. The similar pins are FINALLY accurate which means to me that my pin will be shown to the right audience!
4. Create at least 3 pins for each blog post that you create. Try making some pins that are designed for click throughs, and pins that are designed for repining for future reference. Here is an example. My blog post about a capsule makeup collection is doing well on Pinterest. This is because I created three different types of pins and checked them in the smart feed to figure out which one would be the best. I created one for repining
Pins that are for repinnning.. These pins have all of the content on the pin, so that your reader doesn’t have to click through. These often get repinned, but people won’t click to your blog because they really don’t have a reason to because all the information they need is right there on the pin. Like this one.
Pins that are designed for click through usually just tell what the post is about. These get click throughs because your reader wants to check out what you have to say. These are important pins to have because they will drive your tons of traffic! Like this one!
5. Don’t follow the 80/20 Rule Pin your content as much as you can. Don’t over do it, rotate through your group boards and tailwind tribes if you have joined any. Once you create different pins for each post, you will have lots of pins to share! I would definitely try to pin 50/50 or 60/40 at least a couple days per week.
I hope these tips are helpful to you! I know it can be frustrating trying to figure out how to bring traffic to your blog and seeing the same tips over and over that don’t seem to be working for you. Hopefully you will learn how to kill it with this smart feed! Let me know if they are helpful in the comments below!