Why You need Pinterest Brand Ambassadors for your blog or
business
Let’s talk about what a brand ambassador is for a minute. A
brand ambassador is a person who is paid to promote your product or services.
This is usually seen with celebrities and social media influencers with a very
large following.
If you have a blog or business, it is very important to have
ambassadors. Ambassadors really help spread the word about your business. They
can reach an audience that you most likely can’t. Also, an overwhelming number
of people tend to make their purchases based on word of mouth. This is why it
is helpful to have multiple ambassadors.
I see paid promotions every single day on other social
sites, women sharing makeup products, vloggers sharing new furniture, literally
everything I see these days is some kind of partnership. Why are companies constantly
working with influencers? Because it is effective.
What I continue to
wonder, though, is why brands don’t have ambassadors on Pinterest, to share
their pins?
I have been a social media addict for years. I’ve been there,
done that with Facebook, Twitter, Instagram, Snapchat, Tumblr, WeheartIt, etc. After
all these years, the platform that remains the fairest of them all is
Pinterest.
Really? What is so
great about Pinterest? Why it so much better than these other platforms?Where do I begin? So I have been on Pinterest since the very beginning, back when it was invitation only! I still can’t believe how quickly time flies!
So, first of all, let me get this out of the way right now.
Pinterest is not a social media platform, it is a search engine. A visual
search engine where people go to get ideas. People who are planning to do
something, or purchase something, come to Pinterest to get ideas. I can not
tell you how many items that I have purchased after finding them on Pinterest,
how many outfits I have made after finding them on Pinterest, how many project
the girls and I have done from Pinterest. It is the best place to go if you are
looking for something new.
So? Why do I need to
pay someone to share my pins on Pinterest??
What people don’t realize is that Pinterest is a HUGE driver
of website traffic and product sales. People save the ideas they find on
Pinterest so they can purchase them. Pinterest is literally a gold mine for
businesses. Don’t believe me? Here are two killer examples
College Lifestyle
Blogger Morgan Timm just released a video yesterday actually, in the video
she explains to us how she started blogging, grew her audience, and began to
make money from her corner of the web. She says, it all started with Pinterest.
Don’t get me wrong, she had already a comfy amount of monthly page views (about
1k per day). Until one day. One of her pins went viral and she began to get
tens of thousands of page views. Her Pin had skyrocketed her traffic over night!
Grace and Lace, a crochet
sock company, started their ecommerce business around the same time that
Pinterest was first released. They created a super cute pair of crochet leg
warmers, took a cute photo and posted it to Pinterest. Well, it 2012 it was one
of the most pinned images of the year. Mega Viral. What’s funny is I had pinned
this too! I completely knew what they were talking about when they showed it on
the show!
These are just two amazing examples that I can think of off
the top of my head, but there is SO much room for success on Pinterest!
There are so many products, makeup looks, design trends, etc,
that are viral on Pinterest, these have a powerful influence in the Pinterest
community. Brands should totally be paying ambassadors to work on Pinterest
just the same as other platforms.
If you are a business
owner, or blogger, it would be very wise to find a few great ambassadors in your
marketing plan.
Where do I find
Pinterest ambassadors for my blog or business?
Well I thought you would never ask!
I am a Pinterest Ambassador and I am now booking new
clients! I have been on Pinterest for years and I’ve single handedly pinned
over twenty thousand images. OH MY GOODNESS! I can’t even believe that! I love
to pin fashion, beauty, lifestyle, interior design, travel, parenting, personal
finance, and making money from home (as well as a bunch of other things, but
these are my most popular boards). Am currently averaging 298k + Monthly views and
that number increases every day. I am contributing to many group boards related
to my topics as well as tailwind tribes. I find that by using these methods I
can grow my monthly views.
If you aren’t interested in booking me, You can easily find
other influencers in your niche who you could hire to work for you. I would
start with the people you are already following on Pinterest. You are obviously
following them because they serve amazing content, and it is most likely in
your niche, check their bio to see if they have a blog or website. If they do,
find their contact information and reach out to them. Tell them you are looking
for a Pinterest ambassador to help spread your pins!
Number of followers means nothing. This is the best part. There
are so many people on pinterest rocking it with a smaller number of followers.
This is because they have learned how to take advantage of the pinterest algorithm
and really get their pins in front of people.
What counts is their demographics.
What age is their audience?What country gets the most impressions?
What type of pins does their audience like?
These are the three most important questions to ask when booking an ambassador.
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